Using the StoryBrand framework will make your website more clear, more attractive, and more effective.
But just because StoryBrand is an elegant solution doesn’t mean it’s always easy to implement.
What’s the first thing people see when they land on your website?
Do they see paragraphs about your business or service and what you can do for them? Or statements that lay out the problem they’re dealing with?
It seems logical to immediately mention who you are and what you offer. But that’s not the best way to connect to your customers.
There’s no two ways about it: developing a focused and clear market position for your professional firm is a challenge.
It's become something of an obsession of mine after watching multiple firms I worked for over the last 15 years - including some I managed - as they struggled to get traction with their sales and marketing.