by lantern | Oct 28, 2021 | StoryBrand Marketing, Website Improvement
The Best StoryBrand Website Template for Service Providers Trying to design the best website for your business or your clients can feel daunting because there are many moving parts. We’ve designed our StoryBrand website template to help you figure out what you need to...
by lantern | May 17, 2021 | StoryBrand Marketing
What’s the first thing people see when they land on your website? Do they see paragraphs about your business or service and what you can do for them? Or statements that lay out the problem they’re dealing with? It seems logical to immediately mention who you are and...
by lantern | Apr 19, 2021 | StoryBrand Marketing
There’s no two ways about it: developing a focused and clear market position for your professional firm is a challenge. It’s become something of an obsession of mine after watching multiple firms I worked for over the last 15 years – including some I...
by lantern | Apr 12, 2021 | BrandScript, StoryBrand Marketing
StoryBrand marketing is all about clarity, which often translates to simplicity. But just because you’re making your message simple doesn’t mean it’s easy. The place where you begin to turn your brand into a clear, simple message is the BrandScript. It’s where folks...
by lantern | Mar 5, 2021 | StoryBrand Marketing, Website Improvement
The StoryBrand community is large and growing, and businesses all over the world are hopping onboard and using StoryBrand to improve their marketing and drive more sales. The first place you should consider using StoryBrand principles is your website. The homepage of...
by lantern | Feb 27, 2021 | StoryBrand Marketing
All this month, we’ve been talking about being more customer-centric in your marketing. We’ve talked about the power of communication that lies within marketing. We’ve discussed the need for placing your customers at the center of your messaging, of making them the...
