StoryBrand Marketing is Easy with These Email Software Tools

Have you ever thought about using email software? If you haven’t, you really need to add one to your marketing strategy. Keeping up with your emails on your own can be incredibly taxing on your time, which is why you need automation to help you out.

Automated emails save time while letting you continue marketing without having to do it yourself. It’s like marketing on autopilot. By embracing email software tools, you’ll automatically improve the qualified leads you’re getting.

To help you consider what email software tools are available, we’ve got a short description of a few different options to help you figure out what to look for.


MailerLite is an email marketing software designed to help businesses of all sizes grow subscribers.


  • Drag and drop editor
  • Rich text editor
  • Newsletter Templates
  • E-commerce campaigns
  • Website builder
  • Landing pages
  • Embedded forms
  • Email automation
  • Personalization
  • Segmentation
  • Results tracking

    Who It’s Best For

    MailerLite believes in straightforward pricing for every level of business. Their free plan is a generous starting point for new companies that may not have a lot of capital available to invest in marketing. They’re also an excellent option for businesses that have up to 10,000 subscribers per month receiving an unlimited number of emails every month.

    Pricing Range

    Pricing starts with a free plan for up to 1,000 subscribers at 12,000 emails every month. You can expect to pay $50 per month for up to 10,000 subscribers and unlimited emails on the higher end. You also have additional options, including their SitesPro, MailerPro, and Dedicated IP add-ons. Each can be relevant to your business, so it depends on what your goals are as to whether you’ll need any of them. They range from $10 to $100 per month.


      ActiveCampaign is a recognized name in marketing circles because they’ve established themselves as leaders in customer experience. 


      • Machine-learning
      • Integration with other platforms like Shopify
      • Accessibility across all major devices and browsers
      • Automation tools and templates
      • Online training & support
      • Access to consultants
      • Drag and drop email builder
      • Newsletter templates
      • Segmentation
      • Tracking

        Who It’s Best For

        ActiveCampaign is an excellent choice if you’re already established in your business, and you have a steady cash flow. While not incredibly expensive, it’s not free, which may be a deal-breaker for a new company with limited funds.

        Pricing Range

        There are four tiers within ActiveCampaign. The bottom tier starts at $7.50 per month, and the top level is $139.50 per month. The top tier is best for enterprise-level businesses, while the Lite and Lite+ are better for small to medium-size businesses.


          HubSpot is synonymous with online marketing, and they also have email tools available for individuals, small businesses, and enterprise-level corporations.


          • Landing pages
          • Live Chat Support
          • Email scheduling
          • User-friendly email campaign design
          • Personalization
          • Email testing and tracking
          • Utilizes the HubSpot CRM platform

            Who It’s Best For

            HubSpot designed its email automation software tools to be used by anyone who needs it. It’s relatively easy to use and can be upgraded to premium versions of Marketing Hub.

            Pricing Range

            If you’re a new business starting out, the basic email automation tools are free to use. It’s not a trial, and your account never expires. However, if you want a more robust set of tools that also removes HubSpot branding, you’ll have to purchase one of their Marketing Hub packages. The Starter pack is $50 per month for 1,000 contacts, while their Enterprise pack starts at $3,200 per month for 10,000 contacts. 

            Email Automation is a Necessity

            Under the StoryBrand marketing strategy, you have to nurture your visitors through the story that is your business. That means you must have marketing tools that include email automation. Missing out on email marketing tools further means missing out on leads that you need to make your business successful.


            Alternatively, if it’s just too much for you to do, or you simply don’t have the time to set it up for yourself, at Lantern Marketing, we can do all of that for you. We can help you set it up and monitor tracking information to make sure you always receive the best opportunity to move forward with email marketing at the helm. Just schedule a call, and we’ll be there to help!