Creating cash flow

Problem #1: Creating cash flow today.

Yesterday, we talked about creating your Revenue Roadmap. The first goal of the roadmap is to get you paid sooner than later.

This means picking something you offer, taking it out into the world and offering it to a hungry audience.

It also means sticking with your decision and continuing to offer it again and again until you get results (aka: cash).

Most businesses don’t get results simply because they change their minds.

They pick something, give it a few weeks and then give up.

They change their minds and pick something else.

Everything in life has friction. We do better when we realize friction is part of the process.

You will hear ‘nos’ and ‘not right nows’ when you take your offer to the market. You will get feedback and fresh ideas that you can consider later.

Your revenue roadmap gives you a timeline to follow. 90 days to be exact.

Getting cashflow today means taking a short chunk of time–90 days–and testing one tactic. Because it’s important that you don’t give up too early, or at the first sign of resistance.

As you create roadmap, you need to make some choices and figure out who is scouring the internet in search of your expertise and help–today.

Because getting cashflow fast means requires finding a target market that’s hungry for your solution.

More on that tomorrow…