Grab a bucket

“Stop trying to boil the ocean.”

You know how sometimes we want to do everything? It's like trying to heat up the entire ocean with a tiny matchstick.

Sounds impossible, right?

But many creatives try to boil the ocean and become experts at top many things.

We get excited and attempt to take on the world, to achieve everything, to become a master of all.

But let’s be honest, how practical is it to even try to boil the ocean?

It's vast, deep, and wet. Just like the world of business.

Instead, grab a bucket.

Picture this.

You stand beside an infinite ocean, holding a bucket. The vastness of the ocean is overwhelming, unpredictable, and uncontrollable.

But your bucket? It’s manageable. It's focused. It's specific.

Instead, imagine just filling a bucket with water and trying to boil that. Way easier, huh?

That's how we should think about our work, especially if we’re on our own in business.

The temptation is there to dive headfirst into every opportunity that presents itself.

But true mastery and differentiation is found in the bucket. Picking that specific area of expertise – and filling it to the brim.

When you choose to focus on a specific tightly focused skill, not only do you set yourself apart as an expert, but you also ensure that your energy, resources time aren't spread thin.

Your bucket becomes your strength, your Unique Selling Proposition, your brand.

Instead of trying to be good at everything, why not be amazing at just one thing?

Think about it. If you were really good at one special thing, people would come to you just for that.

You'd be the go-to person.

You won’t be juggling a million things and running around exhausted.

So, pick a bucket and fill it with a skill you love and are good at.

And if problems come? You'll handle them because you're the expert in that one thing.

Remember, it's okay not to do everything. Doing one thing really well can be even better.

Stay awesome and keep focused on finding your superpower.