Snowman

Selling projects is like building a snowman.

The weather must be perfect. And the snow is out of your control.

Right about the time you finish the job, you step back to admire your handiwork for a few minutes.

Then without warning the sun comes out, the snow melts and the project disappears right in front of you.

You can feel left out in the cold, looking for your next project.

brrrrr…

It’s common for creatives to park their business in the project zone. Because building a snowman is fun, hard work.

But rellying on projects as your main source of income is dangerous territory. Because selling projects can feel largely out of your control.

Customers buy projects in their timeline. They like to determine the timing, how much they want to spend, or what how many buttons and length of carrot they want in their design.

Projects go slow and end abruptly. But they are fun while they last.

Just like a snowman.

Sure building a snowman will keep you busy, but it also keeps you working just hard enough to not worry about the next project. And the next.