Boring is required
If your business doesn’t have a boring back office, you might have a risky hobby - not a business.
Hear me out.
In my coaching with creative entrepreneurs, it’s a common thread that many feel they are on a journey to “discover their one thing”. This deep internal desire to make stuff gets all twisted up in the process of getting paid by clients each day.
I get it.
It’s common to buy into the creative rags-to-riches story.
But for creatives, there’s a common plot twist that weaves in the idea that if you find YOUR passion, your business will be easy to scale so you can pays the bills on autopilot.
That’s BS.
I’ve heard it many ways:
“Working from the beach while my team handles the details…”
“I just need to focus on being creative and delegate the rest…”
“Working with the same types of clients/projects over and over again. It’s soooooo boring. It kills my creativity…”
I say this with love - You can’t get there on passion alone. You need some routine to keep things healthy.
Nothing in your creative business will scale unless you can make it boring and repeatable.
You simply can’t get that much blood out of a stone for YEARS if you rely on being creative every single day.
Sometimes you need a break. Some weeks you need to stare at nature and stop creating. You need a good dose of boring to sustain your creativity for the road ahead.
Why?
You can’t delegate effectively unless you build some boring into the process.
Boring and routine are the air that let your creativity spark and catch flame.
You need a routine at the backbone of your business, so creativity can strike.
The back office may not be the sexiest aspect of your business, but it plays a vital role in keeping things moving even when you run out of creative juices.
Your back office is the tent that keeps your wood and kindling dry so you can fire up the creative flames when needed.
If being creative 100% of the time will make or break your business, think twice about what kind of business you are really building.
