Creativity is chemistry

Creativity is chemistry.

Just like chemistry - Reactions happen predictably when you combine the right elements and ratios.

You experiment with the different elements. You combine and subtract. Add more here at the right time.

You do it again and again until you find what works.

Sometimes it takes years to find the magic ratios that deliver results. (That’s how experience is built.)

Voilà!

You have created something worthwhile.

The challenge is that combining the right elements feels like magic, until one day it feels routine.

And we get bored.

The second challenge is a tragedy - when a creative gives up a valuable creation on the never ending search for more magic.

We get bored and go looking for our next creative “fix”.

Here’s the thing:

A creative service business must have boring elements inside, so it can predictable delight customers and deliver value.

Boring on the inside. Magic on the outside.

Your process still feels like magic to new customers. It’s just boring for you.

Customers feel the wonder and magic even after you’ve spent years looking at the same combination of elements.

But that doesn’t make the solution less magic. It makes it valuable long term.

Whether you deal in words, visuals, accounting data, or fine dining experiences - make sure to keep delivering the magic long after you get bored.