Less, better

"Do less, better." ― Marcus Aurelius, Meditations

Marcus Aurelius understood the modern world. There's a natural draw for us to add more, do more, be more.

"Most of what we say and do is not essential. If you can eliminate it, you’ll have more time, and more tranquillity. Ask yourself at every moment, “Is this necessary?” But we need to eliminate unnecessary assumptions as well. To eliminate the unnecessary actions that follow.”

Leaders need to question what assumptions and best-practices we need to drop so we can focus on doing less, better.

Our jobs as leaders require us to focus resources, so our teams can do less, better.

For me - I'm on a mission to help B2B service companies slim down their business to a core few products.

Less products, less options. Less, better marketing.

Less mass market, and better niche outcomes.

Less hope and pray marketing, better strategy for impacting your top 100 ideal clients.

Less, but better sales conversations.

Less, but better options, with less complications in delivering on the promise.

Let's do less, better.