Why case studies?
Why should you share success stories from happy clients? Why does writing case studies even matter?
Here's 6 reasons:
It helps people trust you: When you show that other people are happy with your work, more folks will believe you.
You really are good: Sharing real stories proves that you know what you're doing and can solve problems.
Feelings matter: Sharing feelings helps potential clients relate. Success stories are great at this when they share two types of feelings: How clients felt before they worked with you and how they feel after you solve their problems.
Builds confidence: If others like you have done well, new customers will feel more sure about hiring you. You remove doubt when you show results.
You stand out: Case studies pass along your point of view and what makes your business special. Maybe you do things in a different way or help in specific situations that feel aligned with new customers.
Share the lessons: These stories teach people something. They help folks understand and break down complex ideas that might seem tricky to explain.
Sharing stories about happy customers and writing about your successes can break down the walls that stop more people from working with you.
Let's make working with you easier,
PS: Need a copy of the transcript and training? Grab it here.
