Listen

When you have a conversation, people want to feel like they’re the only person in the world you’re talking to.

They want you to know and understand the problems in their life and business. They want you to listen.

One of my robots told me that last week I attended 10 Zoom conversations. That’s 552 minutes of discussion and over 87,000 words.

That’s a lot of listening…

For creative businesses, we have to build in time to show our customers that we care.

We have to put down our tools, shut of the distractions and really lean in and listen to what they say.

Listening creates connection.

Making that connection is crucial to building trust (and keeping it).

Plus, when you really focus and listen to your customers, they naturally see you care about them.

It’s not some marketing tactic. It’s just the right way to treat people.

And once the spark of connection is lit, people become open to getting help. Because they know you understand them and know how to help them.

But it starts with listening. We have to…

• Put down the phone.

• Turn off the slide deck.

• Stop multitasking.

• Ask more questions.

• Take good notes.

• And really lean in and listen to where people need you most.
  

  Plus - The deeper you listen and understand, the less time you need to spend on the call.