Tripping on bricks

"Congratulations! You've published 7 weeks in a row. That's longer than 73% of writers. "

Wow.

Question: Why is it so hard to commit and do the things we start?

I’ve noticed people have a tendency to start things with great enthusiasm only to lose steam a few days or weeks later. It doesn’t matter if it’s starting a new workout or learning a language (Thanks Duolingo!).

Following through on our commitments can be incredibly challenging.

Picture this:
You're feeling motivated and inspired to make a change in your life. Maybe you want to start a business, learn a new skill, or take on a new project at work.

So you set a goal and start taking steps towards achieving it.

You're feeling good, confident, and excited about the possibilities.

But then something happens. Maybe you hit a roadblock or encounter some resistance.

Likely you don't see results as quickly as you expected.

Maybe you get distracted or lose focus. Whatever the reason, you start to lose momentum.

You skip a workout, miss a deadline, or skip a day of Duolingo (grab that streak freeze!)

That’s okay. It’s not a big deal.

But then one day turns into two, two days turn into a week, and a week turns into a month. Suddenly, you find yourself right back where you started, feeling discouraged, disappointed, and stuck.

Sound familiar?

If so, you're not alone. I’ve been there 100s of times in my business.

Why is it so difficult for us to stick with the things we start? And what can we do about it?

I think the answer is to stop looking down.

For me, the road between where you start and your goal is paved with impostor syndrome stamped bricks 🧱.

Every step forward feels hard. It makes you question everything and make excuses that tomorrow will be better. Is this the right strategy? Am I doing it right? What will people think? There’s got to be an easier way (aka: google a quick fix).

I didn’t start making real progress on my goals until I stopped looking down and accepting my excuses.

Believe me; I’m insanely creative at dreaming up excuses that sound completely logical to side-step a bruised ego.

Stop looking down. Don’t believe the bricks.

We have to look more at our goals and less at our results and how we feel.

In order to make long-term progress, you have to put excuses aside and just keep stepping.

Momentum is the key.

Excuses crush momentum.

PS: My friend Margo inspired this with a story she shared here. Thanks for the inspo, Margo!

Josh Brammer

We help founders build a marketing system for simpler sales and marketing.

https://www.hellolantern.com
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