Stop obsessing over strategy

My personal motto is “Progress over perfection.”

As a recovering perfectionist, it took me a long time to realize that success is all about steady progress.

It’s not as much about strategy as you’d think.

This is why most businesses fail at “strategic” work. They pick the biggest, hardest goal they have never been able to accomplish and set it as their target. Then they pick a challenging or novel approach and call it strategy.

That’s BS.

I’m learning I make way more progress when I stop obsessing over strategy.

Strategy can let us procrastinate and overthink everything.

So throw your darn strategy out the window.

Strategy can be simple. It’s your plan to get from A to B.

Instead of defining long-winded, new approaches to reach our goals… What if we were honest with ourselves? The best strategy is the one you stick with. Simple.

I don’t care about your strategy. I want to know your approach.

Your method.

The simple steps you’ll take (and keep taking every single day).

How will you pick a method that lets you keep putting one foot in front of the other?

As James Clear, bestseller author of Atomic Habits, puts it “If you get one percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.”

That’s how you make real progress; By taking steps in the same direction.

You don’t need a fancy strategy.

You need a method to inch closer to your goals every day.

Josh Brammer

We help founders build a marketing system for simpler sales and marketing.

https://www.hellolantern.com
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