How DeVries Designs booked 6+ months ahead

DeVries Designs transformed their client engagement process, shifting from free estimates to a paid design model that prequalified clients and elevated their services. This change not only increased revenue but also created a premium experience for top-tier clients. With projects now booked six months in advance, the company has redefined its business model while delivering remarkable results for homeowners.

Challenge: Wasting time with unqualified leads

DeVries Designs struggled with a major inefficiency in their client engagement process. By offering free estimates, they spent valuable time with prospects who were not ready to commit, leading to wasted energy and missed opportunities to focus on ideal clients. This approach also lacked a framework for delivering a high-end experience to those willing to invest in their services.

Solution: A profitable paid design model

To address their challenges, DeVries Designs adopted a paid design process. This new model prequalified clients by charging $400, $800, or $1,200 per project, filtering out prospects who weren’t serious about moving forward. The change not only ensured that DeVries Designs worked with high-quality clients but also allowed them to showcase their expertise early in the process. The result was a more premium, value-driven experience tailored to each client’s needs.

Results: Booked 6+ months with premium clients

DeVries Designs now enjoys a steady stream of projects booked over six months in advance, all while providing a top-tier experience for their clients. The paid design process has enhanced client satisfaction by letting them visualize outcomes through 3D designs and detailed planning. Homeowners have praised the outcomes, from stunning patios to enviable landscaping, all showcasing the transformation their properties have undergone. The shift has not only improved operational efficiency but also solidified DeVries Designs'
reputation for creativity and excellence.

◆ Projects booked six months in advance
◆ Generated $400, $800, or $1,200 per project
◆ Prequalified the best clients for premium service
◆ Improved client satisfaction with 3D design previews
◆ Enhanced reputation for creativity and reliability
◆ Streamlined process for better operational efficiency

Customer Quote:

“Our experience with a previous home improvement project was filled with uncertainty, poor communication and very little follow-up. The process at DeVries Design and Landscape gave us clarity and confidence we had not experienced before. Their design software allowed us to visualize the outcome before the project began, and the end result of our pool and patio space couldn’t have been better. It’s become the favorite gathering place for family and friends!” — Jeff and Megan Ritter, Homeowners