Scaling a 7-Figure Photography Studio
Megan DiPiero Photography, a premium photography studio, reached out to Lantern when looking to attract more of their high-end clients and streamline its messaging. With Lantern’s guidance, the studio refocused marketing to appeal directly to moms, the key decision-makers in family photography. The change led to higher net sales, reduced lead costs, and increased headshot upsells to their professional clientele.
Challenge: Attracting high-end clients with scattered messaging
Megan DiPiero Photography offered three distinct service lines that split focus, making it difficult to connect with a specific audience. Despite a reputation for quality, the studio struggled to find a cost-effective way to attract high-end clients consistently. Their marketing lacked a unified message and limited their ability to resonate with their ideal customers: families, and more specifically, moms.
Solution: A mom-focused brand transformation
Lantern worked with Megan DiPiero Photography to simplify their marketing strategy. By prioritizing moms as the decision-makers, the messaging was tailored to address their needs and preferences. Lantern shifted the focus to family-oriented branding while enhancing the client experience with a premium touch. This included emphasizing the emotional value of family portraits and leveraging those experiences to drive referrals and upsells to professionals like doctors and lawyers.
Results: Higher sales and reduced lead costs
The refocused strategy delivered remarkable outcomes. Megan DiPiero Photography saw a significant drop in lead acquisition costs as their targeted messaging resonated with moms. Average sales per session increased, driven by a more emotional and personalized approach. Additionally, the studio gained more upsell opportunities with high-profile professionals who valued the premium family experiences, further boosting revenue.
◆ Lower cost per lead through focused marketing
◆ Higher average sales per session
◆ Improved upsell opportunities with professional clients
◆ Stronger emotional connection with target customers
◆ Streamlined messaging to resonate with moms
◆ Enhanced brand reputation among high-end clients
Megan & Josh at the Business of Photography Conference, Josh led a workshop on Pitching Your Photography Business
